Plaid Rebrand

Plaid Rebrand

The Fabric of Financial Progress

The Fabric of Financial Progress

The Fabric of Financial Progress

Developed in-house and applied across our surfaces on print, web, and mobile, the rebrand optimistically reflects the ever-evolving state of the financial industry.

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My role

My role

My role

Collaborating closely with the brand and web teams, I've been working on refining elements, defining principles, and applying the various aspects of the rebrand to our marketing pages and existing product flows.

Applying our new brand

Applying our new brand

Applying our new brand

Extensive application of guilloche patterns, gradients, illustration, and motion. View and interact with our new landing page at Plaid.com.

Updated 2023